Remember all those media releases we sent out last week? I'm ecstatically excited to say they WORKED!!!!
Today we had an article featured in The Sunshine Coast Daily all about Stacey Currie and her workshop here on The Sunshine Coast next week. They even put in a gorgeous photo of Stacey with the title 'Stacey's Turning Lives Around'. How brilliant is that!!! We couldnt be happier for Stacey and the exposure she is getting from all our efforts.
The purpose of these blog posts is to explain to you the process we've been using to promote this event.
What I really want you to know is just how much work goes into it and how strategic you must be. Writing those media releases was step one. Pressing send on that email is NOT all you're going to have to do to get results. You may need to send them a few times and make however many follow up phone calls as it takes to get a response. Even when the journalist has your story and indicates that they'll print it, there could always be a more newsworthy story that may take precedence over yours.
This is why we are celebrating so much today because getting yourself in the media takes determination, commitment and strategy. So once you get a result, it is a wonderful achievement. We sent 20 releases out, have had one radio interview, one TV journalist contact us and a newspaper article. We still need to keep chasing up the others.
So if you're sending out media releases right now and unsure about the results you're going to get, I hope our story has helped you a little to know that it will happen with the right commitment on your part.
Don't give up or be discouraged. Believe in what you want and go out and get it.