Media Releases Work!!

Good news everybody!!

Remember all those media releases we sent out last week? I'm ecstatically excited to say they WORKED!!!!

Today we had an article featured in The Sunshine Coast Daily all about Stacey Currie and her workshop here on The Sunshine Coast next week. They even put in a gorgeous photo of Stacey with the title 'Stacey's Turning Lives Around'. How brilliant is that!!! We couldnt be happier for Stacey and the exposure she is getting from all our efforts. 

The purpose of these blog posts is to explain to you the process we've been using to promote this event.

What I really want you to know is just how much work goes into it and how strategic you must be. Writing those media releases was step one. Pressing send on that email is NOT all you're going to have to do to get results. You may need to send them a few times and make however many follow up phone calls as it takes to get a response. Even when the journalist has your story and indicates that they'll print it, there could always be a more newsworthy story that may take precedence over yours.

This is why we are celebrating so much today because getting yourself in the media takes determination, commitment and strategy. So once you get a result, it is a wonderful achievement. We sent 20 releases out, have had one radio interview, one TV journalist contact us and a newspaper article. We still need to keep chasing up the others.

So if you're sending out media releases right now and unsure about the results you're going to get, I hope our story has helped you a little to know that it will happen with the right commitment on your part.

Don't give up or be discouraged. Believe in what you want and go out and get it.

Sue 

'If You Are Powered By Passion All Things Are Possible' one day workshop Sat 27th August

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Media Releases – Have you done one? How did it go?

Media Releases

Have you ever written a media release? Have you ever sent one? How did you go? Did they call you back in 5 minutes and feature you on the six oclock news that night?  Let me tell you our story………

Last week I wrote our first media release. I got a few people to check it and adjusted it so that it was brilliant. Ofcourse!! Toni-Louise and I sent them off to about 20 newspapers, radio stations and television stations. We were so excited. This was IT!! We sent them late at night so that when they all arrived for work, they’d be sitting right there in there inbox ready to be read.

We were waiting excitedly by the phone and computer all the next day……and the next…….and the next.

Astoundingly they didn’t call, or email, or even text. So why not? Where were they? Didn’t they love our media release? Didn’t they love us?? Apparently not because after many phone call s today to follow them up, none of them had even seen the email.  One journalist told me that if we’d sent them last week that was like a lifetime ago in newspaper land. Things happen daily so we can forget any replies from a week old email.

So what have we learned here? When sending off your media release don’t just press send and leave it at that.  Like everything you need to work hard to get those media opportunities. Send the media release, phone, send again, phone, do whatever you need to until you get a response.  That will be more of my day tomorrow.  Repeat emails and follow up calls. I’ll let you know how it goes.

By the way, we did get a tv station reply saying it sounded like a good story. We havnt heard any more…YET!! Also I had a contact at a radio station which got me an interview. You can listen to it HERE if you like.

Sue

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Interviewing The Web Celeb!!

We can’t wait til 10am tomorrow when we will be interviewing Kylie Bartlett ‘The Web Celeb’

Kylie Bartlett is an international speaker, a successful business woman and host of ‘The Web Celeb TV’, the world’s first Web TV Show dedicated to helping entrepreneurs create social buzz, build a brand and get celebrity results in their business.

Kylie has appeared on numerous Australian television and radio broadcasts including, ‘The Today Show, 9AM Show, 3MP, 2UB, and appeared in many Australian newspapers and magazine publications including, ‘The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,’ to name a few. Below is what Kylie will be sharing with us this week:-

How to Flirt and Convert on FaceBook

Warning! This Webinar may offend some listeners.

If the sheer thought of unleashing your inner pro or gigolo makes you feel violently ill, dont listen any further because what Kylie is about to share with you is sure to offend!

Whether you admit it or not, everyone of us enjoys a bit of flirtatious attention. It boosts our self esteem, it strokes our ego and makes us feel attractive and desirable.

I’m sure you will agree you will like to be the receiver of a good flirt now and again, but how good are you at giving it? If you want to attract more friends on FaceBook, (who are all potential customers) and grow your business, nows not the time to be a prude, you need to know how to flirt your little toosh off!!

All humans crave attention and connection, period! You’ve only got to look at the huge popularity of FaceBook as proof of this. Facebook has 450 million users, and they’re smart, affluent, internet savvy people who marketers can no longer ignore! A different kind of marketing is now required in order to score with these influential players.

If you think you are the only business doing what you do, think again! You might have had unique selling proposition (USP) when you first launched but now, in todays competitive online world, your uniqueness is becoming the norm!

The more crowded the global market becomes the more challenging it is to dominate and own your niche. In order to stand out in the crowd you need to have sex appeal. Consumers have heard every ‘pick up’ line in the book so no amount of cajoling is going to convince them to go on a date with you: you need to flirt before you can convert! Although this “Facebook Flirting” game can seem daunting and even a little racy, its actually quite simple and Kylie’s going to show you how!!!

See you at 10am tomorrow. If you havnt yet registered, get in quick and register now at www.workingwomenonline.com/webinars/

Sue and Toni-Louise

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