Posts tagged: Promotion

Grateful for my Sizzling Sisters Mastermind Group

Inspired by my friend Jeanne Treloar's (www.witchwords.com) Gratitude blog posts I decided to do one of my own. I am grateful, SO grateful for my Sizzling Sisters!! This is my private Mastermind Group that started only about 18months ago. Here we all were independantly going about our business, doing our own thing when we all got together to start Masterminding. Some of us knew one another but some were complete strangers. We started meeting at my house. I was so nervous when Toni-Louise and I started this group. Was my house nice enough? Would these amazing business women accept me with all my flaws, kids and chaotic life. The first meeting I cleaned the house spotlessly, made cakes and had everything looking beautiful. As best I could anyway, after the morning school rush!!

I needn't have worried. These ladies are the most beautiful, kind, accepting people. We all very quickly realised that we speak each others language. We all come from a place of purpose, heart and soul. We are all intuitive and very much about helping others in all we do. We were all at different stages of business, some more experienced than others. Since getting together each of our businesses have taken off in a big way. We are all living lives of purpose and passion. Don't get me wrong, it's not all perfect for each of us, there's been many struggles along the way. The one thing we can be sure of though is that we have the support and love of one another to help us through every obstacle that comes our way. 

We share knowledge, resources, promotion, tears, hugs, experience, advice and alot of laughs as well. It's been the best part of my business by far, getting to know these girls and allowing each other to share our journeys.

I've grown to love each and everyone and have the utmost respect for them. And one thing I soon realised……they don't give a hoot about the state of my house!!!!! It's whats inside that matters!!!

Love you girls!!

Toni-Louise Forsyth

Karen Clarke

Jeanne Treloar

Krishna Everson

Jen Forster

Kama Franklin

Hayley Green

Annie Infinite

Zoe Wyatt

Leanne Francia

Renee Veldman-Tentori

Kim Koroheke

Natalie Hennessey

Debbie Ducic

Sue Murphy

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Free PR for Queenslanders

All business owners want to know how to get FREE publicity right? It's an invaluable FREE way to boost your profile, credibility and exposure. Sue Papadoulis, a former TV journalist travels the country teaching people how to do this easily, quickly and with outstanding results. We've interviewed Sue twice on our teleseminars. She offers incredible information and the most exciting thing is she's coming to Queensland!

You can hear our interview with Sue via this link to find out why you must get along to one of her events.

http://redhotevents.audioacrobat.com/download/InterviewwithSuePapadoulis.mp3

She'll be teaching you strategies to use to send those media releases out and most importantly to get a response from the journalists you're reaching. There is an art to it so once you know how it works you can spend a very small amount of time on it to get your message out to the world for FREE. Nothing compares to the exposure you get from the media to increase your credibilty and be seen as the expert in your field. 

So have a listen to this audio and book in for one of Sue's events asap. Don't be left behind as everyone takes off around you. You are too valuable to be hidden away. Let the world know what you do so that you can continue to make a massive difference in this world. 

How To Generate Free Publicity For Your BusinessSunshine Coast. Thursday 22 Sept. Click HERE for details

How To Generate Free Publicity For Your BusinessBrisbane. Friday 23 Sept. Click HERE for details

 

Media Releases Work!!

Good news everybody!!

Remember all those media releases we sent out last week? I'm ecstatically excited to say they WORKED!!!!

Today we had an article featured in The Sunshine Coast Daily all about Stacey Currie and her workshop here on The Sunshine Coast next week. They even put in a gorgeous photo of Stacey with the title 'Stacey's Turning Lives Around'. How brilliant is that!!! We couldnt be happier for Stacey and the exposure she is getting from all our efforts. 

The purpose of these blog posts is to explain to you the process we've been using to promote this event.

What I really want you to know is just how much work goes into it and how strategic you must be. Writing those media releases was step one. Pressing send on that email is NOT all you're going to have to do to get results. You may need to send them a few times and make however many follow up phone calls as it takes to get a response. Even when the journalist has your story and indicates that they'll print it, there could always be a more newsworthy story that may take precedence over yours.

This is why we are celebrating so much today because getting yourself in the media takes determination, commitment and strategy. So once you get a result, it is a wonderful achievement. We sent 20 releases out, have had one radio interview, one TV journalist contact us and a newspaper article. We still need to keep chasing up the others.

So if you're sending out media releases right now and unsure about the results you're going to get, I hope our story has helped you a little to know that it will happen with the right commitment on your part.

Don't give up or be discouraged. Believe in what you want and go out and get it.

Sue 

'If You Are Powered By Passion All Things Are Possible' one day workshop Sat 27th August

Pounding the Pavement!!

 

Today I continued on my journey promoting our event with Stacey Currie, which incidentally is 2 weeks today!!! 14 days to be exact!!!

We have 2 weeks to get this event promoted, marketed, organised and have every one of those seats filled by eager women wanting to hear Stacey’s story to inspire them to change their lives forever!!

So today I hit the streets again running. I walked around Sunshine Plaza handing out our beautiful glossy‘ Stacey Currie’ “If you are Powered by Passion, All Things are Possible” brochures, talking to business owners and feeling very excited by the prospect of ALL these people coming to our event.

I can see it now, people lining the street waiting for the doors to open. News cameras trying to get a glimpse of Stacey and us. Cars driving past stopping to see whats going on. And of course, why wouldn’t they?

THIS is going to be the best event ever held, well anywhere! See here’s the thing, I believe it may very well be that and more. But right now, our challenge is to help others believe that too. We are covering so many bases and doing everything we can to market this event.

The real challenge in marketing is to “tell the story” of the event and get across the message of WHY anyone should come along – What’s in it for them and HOW is this event different from any other. That’s why I’m trying to do as much communication about it as I can, to really tell Stacey’s story and help others realise how special she is.

Tomorrow’s Sunday so I’ll be having a break, but will be back with more exciting tales to tell you on Monday. Stay tuned…….

Sue


Diary of a Promoter

 

Okay, I’ve decided to bare all to you in this blog series titled “Diary Of A Promoter’.

We are 3 weeks off running our first ever big event. We’re bringing the gorgeous, inspirational, amazing Stacey Currie to The Sunshine Coast, all the way from Melbourne to present her one day workshop in Maroochydore "If you are Powered by Passion, ALL things are Possible", Saturday August 27th.

Stacey Currie - The Rich Get Richer, the Poor Can TooStacey has the most incredible story that will have a profound effect on the life of every woman that hears it.

Its OUR job to make sure as many women on The Sunny Coast hear it!! We know how great she is, but HOW do we tell everyone else?  

Well, there are many ways to promote an event and I’m going to share with you our journey over the next 3 weeks as we go through this process.

Today I hit the pavement running. I literally walked for miles handing out brochures and talking to local business owners.  We had 1000 brochures printed and they look beautiful. (You can download the brochure here). All glossy and gorgeous. But now what do we do with them? Who's going to read them and how do we get them out to the right people?

So there I am in my knee high black boots, smart little dress and on a mission!

I went to coffee shops, handed them to business owners and talked to everyone I could about what an amazing event this is going to be.

At the same time I was looking for lucky door prizes and goodie bag donations.  It's interesting the responses I got. Some were very happy to help, some suspicious and not at all helpful and some just took the brochure and said ‘You need to contact head office’. Not so helpful!!

I asked the bigger stores to put brochures in their staff rooms and went around my local business area tonight putting brochures under doors and in letter boxes.

Every event we’re attending between now and the 27th August, we’ll be taking our brochures and every person that shows the slightest interest in helping us will be getting a stack of brochures.

So today's blog post is all about the brochures. Tomorrow I’ll let you know what else we’re doing to promote this fabulous event. AND in 3 weeks time you’ll get to hear how successful all this effort was.

Stay tuned……..

I need some sleep………

Oh, and if you want to come to this event, here's the info. http://poweredbypassion.eventbrite.com/

Sue

 

Me Running
 

 

 

 

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The Publicity Princess

Last week I had the pleasure of interviewing Australia's Publicity Princess, Kate Engler. Kate is a gorgeous girl with 20 years experience in the PR Industry. She's now using her knowledge and experience to teach others how to generate FREE publcity for their business. There's nothing better than getting yourself known in the media to build credibilty and exposure and the best part is it's FREE.

Kate's running her Media Fortune Workshops around Australia. In her one day workshop you'll learn all you need to know about getting FREE publicity AND at the end of the day you'll walk away with your very own media release ready to go. You can find out all the details of Kate's workshops on our website or simply CLICK HERE

Kate gave us a content rich call with heaps of strategies you can use right now to start generating FREE publicity for your business. You can listen to this recording HERE