Have you ever written a media release? Have you ever sent one? How did you go? Did they call you back in 5 minutes and feature you on the six oclock news that night? Let me tell you our story………
Last week I wrote our first media release. I got a few people to check it and adjusted it so that it was brilliant. Ofcourse!! Toni-Louise and I sent them off to about 20 newspapers, radio stations and television stations. We were so excited. This was IT!! We sent them late at night so that when they all arrived for work, they’d be sitting right there in there inbox ready to be read.
We were waiting excitedly by the phone and computer all the next day……and the next…….and the next.
Astoundingly they didn’t call, or email, or even text. So why not? Where were they? Didn’t they love our media release? Didn’t they love us?? Apparently not because after many phone call s today to follow them up, none of them had even seen the email. One journalist told me that if we’d sent them last week that was like a lifetime ago in newspaper land. Things happen daily so we can forget any replies from a week old email.
So what have we learned here? When sending off your media release don’t just press send and leave it at that. Like everything you need to work hard to get those media opportunities. Send the media release, phone, send again, phone, do whatever you need to until you get a response. That will be more of my day tomorrow. Repeat emails and follow up calls. I’ll let you know how it goes.
By the way, we did get a tv station reply saying it sounded like a good story. We havnt heard any more…YET!! Also I had a contact at a radio station which got me an interview. You can listen to it HERE if you like.