Okay, I’ve decided to bare all to you in this blog series titled “Diary Of A Promoter’.
We are 3 weeks off running our first ever big event. We’re bringing the gorgeous, inspirational, amazing Stacey Currie to The Sunshine Coast, all the way from Melbourne to present her one day workshop in Maroochydore "If you are Powered by Passion, ALL things are Possible", Saturday August 27th.
Stacey has the most incredible story that will have a profound effect on the life of every woman that hears it.
Its OUR job to make sure as many women on The Sunny Coast hear it!! We know how great she is, but HOW do we tell everyone else?
Well, there are many ways to promote an event and I’m going to share with you our journey over the next 3 weeks as we go through this process.
Today I hit the pavement running. I literally walked for miles handing out brochures and talking to local business owners. We had 1000 brochures printed and they look beautiful. (You can download the brochure here). All glossy and gorgeous. But now what do we do with them? Who's going to read them and how do we get them out to the right people?
So there I am in my knee high black boots, smart little dress and on a mission!
I went to coffee shops, handed them to business owners and talked to everyone I could about what an amazing event this is going to be.
At the same time I was looking for lucky door prizes and goodie bag donations. It's interesting the responses I got. Some were very happy to help, some suspicious and not at all helpful and some just took the brochure and said ‘You need to contact head office’. Not so helpful!!
I asked the bigger stores to put brochures in their staff rooms and went around my local business area tonight putting brochures under doors and in letter boxes.
Every event we’re attending between now and the 27th August, we’ll be taking our brochures and every person that shows the slightest interest in helping us will be getting a stack of brochures.
So today's blog post is all about the brochures. Tomorrow I’ll let you know what else we’re doing to promote this fabulous event. AND in 3 weeks time you’ll get to hear how successful all this effort was.
I need some sleep………
Oh, and if you want to come to this event, here's the info. http://poweredbypassion.eventbrite.com/